— The Challenge —

Adobe sits at the heart of the creative community, their products and platform have been used by some of the best creative talent for years. 

At a time when the creative sector felt further apart than ever before Adobe set up The Creator Collective, an online platform that connects creative people through exclusive interviews and online tutorials from some of the most exciting creators from around the world.

To help reach an engaged and switched on audience, Adobe needed a partner who is embedded and respected within the global creative community.

— TCO Solution —

Huck and Little White Lies have been championing creators and the creative community for over 16 years. Our audience over indexes for those who work within the creative industry making both titles the perfect platforms for Adobe to amplify The Creator Collective members and mission.

Across digital and social, we worked with five artists from the collective to help amplify their story and share tips for up and coming creators on how to break the industry. As part of the initiative Adobe offered free tools in helping young creators skill up which were highlighted across all features.

Each feature was accompanied with a suite of bespoke social assets that reflected the creative energy of each creator creating a standout and instantly recognizable social campaign.

— AT A GLANCE —

• 5 Creators

• Partnership across Huck and Little White Lies

• 20+ social activations

• Original design

• Targeting creative trendsetter audience in the UK