Little White Lies 80: The Souvenir Issue wins at the D&AD Awards
Little White Lies The Souvenir issue, the world's first animated magazine, has won the Wooden Pencil award for Best Illustration, Entire Magazine & Newspapers category at the D&AD and shortlisted in the best Magazine & Newspaper Design, Consumer Magazines.
Little White Lies 80th issue: The Souvenir
This issue is presented to you in KineRama – an age-old cinematographic process which we have lovingly revivified for these fully-illustrated pages.
Each copy has a special image decoder securely attached to the inside front cover. For 15 years, LWLies has prided itself on being a film magazine powered by illustration. This edition is no different, only the illustrations now move. Wherever you spot the KineRama logo, slowly move your decoder across the illustrations and watch as they spring to life. Please note: the only way you can experience the full, overwhelming joys of KineRama is by holding a physical copy of LWLies 80 in your hands.
Another question you may have is, why would we do this? Let me answer that by drawing attention to our latest cover film, The Souvenir, the extraordinary new work by British writer/director Joanna Hogg. It’s a haunting study of a young woman who begins to understand the true meaning of artistic expression while locked within a testing romantic relationship.
Hogg is what you might refer to as an auteur – that is, a filmmaker for whom artistry trumps commercial viability at every turn. That’s not to say her films are obscure or ‘difficult’, more that she works hard to reject cliché and tell stories in her own unique way. By revisiting Hogg’s body of work, from 2007’s Unrelated through to 2013’s Exhibition via 2009’s Archipelago, we were moved to try and do something different with the magazine form – to show that you can transmit this information in new and exciting ways.
“I discovered barrier grid animation six years ago while wandering around a book shop. I fell in love with the simplicity and magic of it. I love animation and .gifs – this technique celebrates the recreation of movement and connects you back to a simple form of animation that doesn’t require a computer device and is surprising and very playful… even for adults.”
“Joanna Hogg’s The Souvenir felt like the perfect excuse to celebrate British film not as some jingoistic exercise in back-slapping, but acknowledging that the most important filmmakers are the ones who break the mould and defy convention. This issue will hopefully refresh our collective perception of British national cinema – a cinema that is connected and indebted to the bold artistic traditions of Europe. We also hope that this moving image issue embodies the idea that no creator should rest on the laurels of their medium.”
