Unilever brand Sir Kensington’s launch new food magazine with TCO London
Sandwich magazine is the first-ever quarterly magazine to celebrate the love of all things sandwiches.
The first issue is a playful and deep (cultural) dive into the BLT, including stories of lettuce-growing in space to documenting what happens in the clean up of the infamous tomato smashing ‘La Tomatina’ festival. Sandwich champions Sir Kensington’s ethos that food is the most powerful force in bringing people together and cements the brand's connection to culture.
Campaign Magazine says:
‘Sandwich just might be the [New York] Times Magazine of culinary publications. Featuring thought-provoking and playful pieces, elaborate illustrations, and beautifully shot photographs, making the $15 price tag seem all the more worth it.’
Matthew Loyd Chief Marketing Officer, Sir Kensington's said:
‘The sandwich is so simple, so ubiquitous and so often underrated. And yet when we started telling friends we were making a magazine about the sandwich, every person beamed. Turns out the sandwich is a joyously accessible hometown hero but it can be as sophisticated and varied as you'll find across global culinary traditions. That's why every issue of Sandwich Magazine seeks to celebrate a single sandwich and dives into its history, taxonomy and anatomy. But with the help of TCO’s award-winning journalists, photographers and illustrators we quickly take a left turn into the fascinating cultural significance of the sandwich.’
Simon Baker, Managing Director, TCO London said:
‘With 15 years of experience making our own culture and entertainment magazines, Huck and Little White Lies, we had a great opportunity in Sandwich to blow up the idea of food journalism with a premium publication. Taking inspiration from Huck’s award-winning journalism and Little White Lies’ love of craft – and working with journalists, designers and photographers who don’t traditionally cover food – we’ve created a unique platform for Sir Kensington both in the real world and online.’
