Is there a threshold that a brand must meet to be defined as an activist brand, does activism differ from brand purpose and is there a way to measure its effectiveness and do you even need to?
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TCO London Blog featuring our latest news across Huck magazine and Little White Lies magazine, as well as our branded content campaigns for the likes of Nike, Google, Finlandia Vodka, Vans Skateboarding, Facebook, Adidas and Accenture.
Is there a threshold that a brand must meet to be defined as an activist brand, does activism differ from brand purpose and is there a way to measure its effectiveness and do you even need to?
Read More