TCO London
20180306_BudBASEJumpSelects21.jpg

Budweiser: 100% Renewable

From today every bottle of Budweiser brewed in the U.S. will be made with renewable electricity, with bottles showing a new "100% Renewable" symbol. To launch the brand purpose initiative globally TCO London created a series of films released around #WorldEarthDay. Shot at Budweiser's Fairfield Brewery in California, with Thomas Grayson, a base jumper with deep links to the brand.

 

Budweiser: 100% Renewable

 
 

Every bottle of Budweiser brewed in the U.S. is now made with renewable electricity, with bottles showing a new "100% Renewable" symbol. TCO London worked with REVOLT to produce a commercial and documentary to launch the initiative globally. 

 
 
 
 

— THE CHALLENGE —

Create a standout digital commercial that would resonate with a hard to reach millennial audience globally.

— TCO SOLUTION —

To launch the initiative globally we worked with the awesome team at REVOLT to create a series of films. On a highly technical shoot at Budweiser's Fairfield Brewery in California, Thomas Grayson, a base jumper we sourced who's family has worked at the brewery for decades, reveals the new symbol on his parachute by jumping off one of the wind turbines located at the site.

— AT A GLANCE —

  • Released globally on #WorldEarthDay

  • 26M+ PR Impressions

  • 1M+ Organic views

  • Documentary photography

  • 15 and 30 second commercials

  • 90 second documentary film

 

 
 

Behind the Scenes

Meet our Base Jumper