— CHALLENGE —

Against a backdrop of the year that changed everything, the world at times felt more divided than ever. Yet during times of great unrest and division it is to culture, history and those creative spirits we look to be inspired and motivated to create positive change.

To launch their new Classic Legacy AZ Leather range inspired by the themes of Love and Equality, Reebok wanted to show how Love and Equality can be interpreted and championed by those at the heart of the global creative community.

— TCO Solution —

Reebok needed a credible partner who is embedded within the global creative community to tell the story of what Love and Equality can mean to different people, from different cultures on a global scale.

TCO used its global creative and editorial network to find two incredible young photographers who are using their craft to capture everyday scenes that channeled a message of Love and Equality.

Working with South African photographer Karabo Mooki and Indian photographer Prathna Singh we explored how they find inspiration in the everyday scenes they capture on their home turf.

In ‘Love and Equality Captured’ we were able to showcase the many ways in which photographers can find and capture those intimate moments that spread a powerful message of hope.

— AT A GLANCE —

• Influencer shoots in India and South Africa

• 1 x 85” hype film with cut-downs (30, 15 & 6sec)

• 11 x lifestyle stills

• 10+ social assets

• Campaign Toolkits (inc Digital, Social & PR)

• Original design 

• Seeding plan