TCO London
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Facebook: #WeThe15

The Department for Education has partnered with Channel 4 & TCO to celebrate teachers who break the mould. ‘Rebels With A Cause’ is a call-to-action for a generation who know they can be more than one thing. The series, which aims to encourage graduates to see teaching as both a fulfilling and exciting career choice, reframes teachers as students in their own right: curious, passionate, inspiring minds who are pushing themselves to learn how to lead a richer life... and enriching the lives of others in the process.

 

Facebook: #WeThe15

 
 
 

— THE CHALLENGE —

#Wethe15 is a global campaign by the International Paralympic Committee which aspires to be the biggest ever human rights movement to represent the world’s 1.2 billion persons with disabilities.

Facebook wanted to showcase how people with a disability use Facebook to access Para sport communities, and what it's like day-to-day for them.

— TCO SOLUTION —

Working with Hope&Glory PR, we activated Huck’s global network to create a four part film series that explores how sport has created a positive change for four disabled communities around the world. 

The series features communities from the United Kingdom, U.S., New Zealand and Brazil, and reflects on how Facebook enables communities to grow and come together online - and consequently the real-world impact that community then has offline.

— AT A GLANCE —

  • Full Creative Development, Talent Casting and Production

  • 4 episode content series

  • Filmed via Huck’s network in US, UK, Brazil and New Zealand

  • 11 million views globally and 400k Likes and 10k comments from a single Instagram post

 

 
 
 

Episode 1: Derby Wheelblazers, UK

A wheelchair basketball community that has pushed Joe into a world he never imagined being a part of.

 
 
 

Episode 2: Associação Bola pra Frente Esportes Adaptados, Brazil

A community-run football team in Sao Paulo for players with disabilities. Daniel’s life has been transformed since the day he found the club.

 
 
 

Episode 3: Te Arawa Swimming, New Zealand

The community-run swimming club open to all. For Siobhan, it’s become the place she is most at one, and has provided her with her true calling.

 
 
 

Episode 4: Surf For All, USA

A New York non-profit that allows every human to embrace surfing. Dylan’s discovery of surfing when scrolling through Facebook has taken him to a world he never envisaged before.