Reebok: Collectivity
— TCO Solution —
Reebok wanted to celebrate young changemakers whose actions have the potential to spark and inspire people to replicate their efforts in other communities.
They want to use the brand as a platform to support groups by providing access to expertise and equipment, to supercharge their growth – making a long-term mark on their community in the process.
— TCO Solution —
TCO created Collectivity, a hybrid brand campaign and huck partnership that followed the 2Step running club as they attempt to ‘remix’ running in their hometown of Liverpool and make it truly inclusive.
Through the partnership we connect the club with like-minded contemporaries and Reebok talent from the worlds of fitness, nutrition, and mental health, using coaching and mentoring sessions to create a social series of advice for likeminded communities.
The partnership culminated in a hero film celebrating 2Steppers progress and looking to the future as they continue their mission.
— AT A GLANCE —
Hero film
4 expert sessions with the collective
Shared learning series on social
20 lifestyle stills
5 editorial huck features
Community Fund
“We are so proud of this piece of work and everyone involved. Proving over and over that brand work can have real purpose as well as delivering business results. Oh - and it can be FUN, too!”
