— THE CHALLENGE —

Last year, 110,000 young people were affected by homelessness in the UK. But what does it mean to be young and homeless?

The Body Shop wanted to explore the topic and promote their partnership with End Youth Homelessness through an exclusive partnership with Channel 4.

— TCO SOLUTION —

We developed and produced Unseen Kingdoms, The Body Shop’s first Christmas TV ad and online series that explores the impact homelessness has on young women.

We meet, Jamie and Danni, who both became homeless in their late teens. They are ready to share their stories for the first time. To help them do that, we teamed them up with spoken-word poet, Rasheeda Page-Muir.

Together, each pair will transport us to their unseen inner-world, breaking through the stigma and shame associated with hidden homelessness.

— AT A GLANCE —

• Full Creative Development, Talent Casting and Production

• All female directing and filming crew

• 60 second television commercial

• 3 episode content series

• Co-directed by Huck’s Editor In-Chief Andrea Kurland and Daisy-May Hudson, who has previously experienced homelessness.

“Many women who experience or are at risk of being homeless can often find themselves hidden and their voices unheard, so it's been wonderful working with Channel 4 whose vision and platform has helped bring these tough stories to the fore in a powerful, thought-provoking and uplifting way.”

Linda Campbell, UK and ROI Managing Director, The Body Shop

Episode 1: Jamie - Moving upwards

In London we meet Jamie, a passionate dancer in her mid-twenties who has lived in and out of hostels for over seven years. Now securely housed, Jamie is ready to speak about her experiences and share what home really means to her. Teaming up with spoken-word artist Rasheeda Page-Muir, Jamie shares how dancing has been a form of liberation and a way to process her emotions and regain control. 

Episode 2: Danni - Fighting to be seen

In Bristol, we meet Danni who has a passion for spoken word. After a mental health breakdown, Danni found herself homeless as a teen and was made to feel invisible, as if life and the world were passing her by. But when she meets Chloe Florence, a talented poet who made a name for herself while living in a hostel, Danni finds a connection she’s never experienced before. Chloe sees Danni for who she truly is and together, they’re ready to reclaim their voice.