Levi's Commuter.
— The Challenge —
Spurred by the success of the Huck x Levi's skateboarding magazine, Levi's Commuter wanted to credibly engage urban cycling enthusiasts and opinion shapers in its top 20 markets and draw people into stores.
— TCO Solution —
We created a special-edition newspaper, Commuter Journal, celebrating cycling culture in cities around the world from Vancouver to Johannesburg. They were distributed by top Levi's retailers around the world.
— AT A Glance —
• +211 Stores Worldwide.
• +20 Countries Worldwide.
• +30K Readership.
