Google Duel
— The Challenge —
Google wanted to promote its mobile app in its first-ever native and campaign starring YouTube Influencers.
— TCO Solution —
We turned the world's most popular search engine into a game: Google Duel. YouTubers — selected by Maker Studios — would score points by getting Google to say a word, without saying it themselves. The objective was to create a framework where YouTubers could laugh out loud — and maybe even learn a thing or two — while using their voices to do Google searches.
— AT A GLANCE —
• +1.2M YouTube Views.
• +150K Organic Facebook Views.
• +22.9K YouTube
Comments and Likes.
• Marketing Week Top Ten
YouTube Ad May 2015.
Simon and Lewis from The Yogscast battle wits as they try to get the Google app to say select words - without saying those words themselves.
Patricia Bright and her husband Mike get competitive as they try to get the Google app to say select words - without saying those words themselves.
The Jack and Dean ad: Dean feels the pressure and Jack is speechless.
