TCO London
Creative Resilience Squarespace Huck.jpg

Squarespace: Creative Resilience

TCO culture and entertainment titles Huck and Little White Lies have worked for years with a network of freelancers and have seen more than most, the impact the current crisis has had on them. Creative Resilience is a new initiative that showcases how freelance creatives are finding inspiration in the lockdown.

Supported by Squarespace the editorial series shares inspiration and advice from illustrators, designers and artists, as well as supporting them through original artwork commissions that explore how they are adapting to life under lockdown.

 
 
 
 

Squarespace: Creative Resilience

 
 
 

— THE CHALLENGE —

Squarespace wanted to build storytelling around their brand to show the real world creators who use the platform, and target the content at creative entrepreneurs and side hustlers.

TCO’s culture and entertainment titles Huck and Little White Lies have worked for years with a network of freelancers, and a third of our audience come from the creative industries (compared to 2% of the general population).

— TCO Solution—

We have seen more than most, the impact the current crisis has had on creatives and how they have responded. We created Creative Resilience, a new series that showcases how freelance creatives are finding inspiration in the lockdown.

Through this partnership, we wanted to support and inspire this community, to help them navigate these uncertain times. The editorial series shares inspiration and advice from illustrators, designers and artists, as well as supporting them through original artwork commissions that explore how they are adapting to life under lockdown.

— AT A GLANCE —

  • 10 creatives commissioned during lockdown

  • Partnership across both Huck and Little White Lies

  • Original video content through our ‘Skill-Up’ format

  • Targeting creative trendsetter audience in the UK.

  • Reached 10M, 80k reads, 500k Video Views