— THE CHALLENGE —

Dainese, the respected motorcycle safety and style brand, wanted to engage motorcycle and other sporting fans in each of their performance categories through video content.

— TCO SOLUTION —

TCO created a series of six films featuring Dainese's most influential sporting talent across motorcycle, ski and mountain-biking. The launch film sees Moto GP legend Valentino Rossi, and Road Racing TT legend, Guy Martin, come together for the first time, on 'Rossi's Ranch'. TCO told the stories of  athletes at sporting events that make or break careers, from the Isle of Man TT to Crankworx World Tour in Whistler, British Columbia and the FIS Ski World Cup in Northern Italy.

— AT A GLANCE —

• 1.8M Organic Views
• 6-Film Series
• Brand’s most-watched ever video “Rossi’s Ranch”
• Seasonal Lookbooks
• “Too Much Epicness” -YouTube Commenter