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Visit California: Let It Roll

Planning the trip of a lifetime? In this tourism campaign for Culture Trip and Visit California, we roll, ride & ramble through California’s unique neighbourhoods, with an inspiring local as your laidback guide.

 

Visit California: Let it Roll

 
 
 

— THE CHALLENGE —

Planning the trip of a lifetime? In this tourism campaign for Culture Trip and Visit California, we roll, ride & ramble through California’s unique neighbourhoods, with an inspiring local as your laidback guide.

The campaign lives on both Culture Trip and Visit California channels as well as being distributed as part of a UK wide TV campaign across Sky and Virgin Media.

— TCO SOLUTION —

In this west coast travel series ‘Let It Roll’ we journey through the urban spaces that make LA, San Francisco and San Diego truly unique - getting under the skin of the city through the eyes of a local.

From tucked-away taco joints and subterranean speakeasies, to crate-digging record stores and hidden lookouts, we hear, see, taste and feel the pulse of each city’s urban heart - moving at the laid back pace of our local guide. In each city, we ditch the car and celebrate our local’s usual mode of transport. This is all about living a day in the local lane - and thatmeans slipping and sliding into the hidden nooks and crannies that make each square mile unique.

 
 
 

Skating around San Francisco with Kim Costello

 
 
 

Cruising on a bike tour of Los Angeles with Mark Hunter (a.k.a The Cobra Snake)

 
 
 

Racing through San Diego on e-scooters with Ground Floor Murals