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DfE: Rebel with a Cause

The Department for Education has partnered with Channel 4 & TCO to celebrate teachers who break the mould. ‘Rebels With A Cause’ is a call-to-action for a generation who know they can be more than one thing. The series, which aims to encourage graduates to see teaching as both a fulfilling and exciting career choice, reframes teachers as students in their own right: curious, passionate, inspiring minds who are pushing themselves to learn how to lead a richer life... and enriching the lives of others in the process.

 

The Department for Education: Rebel With a Cause

 
 
 

— THE CHALLENGE —

Teaching is a career that offers a huge amount of benefits, but for young students choosing their university degree, it has been losing it’s appeal.

The Department for Education wanted to show that teaching isn’t a one dimensional career, it is so much more than that. Teaching can allow you to live out your passion everyday and transform lives as a result.

— TCO SOLUTION —

We developed and produced Rebel With A Cause, a social first content series championing the insane passions teachers bring into classrooms across the UK.

‘Rebels With A Cause’ is a call-to-action for a generation who know they can be more than one thing. The series, which aims to encourage graduates to see teaching as both a fulfilling and exciting career choice, reframes teachers as students in their own right: curious, passionate, inspiring minds who are pushing themselves to learn how to lead a richer life... and enriching the lives of others in the process.

 Across three episodes we challenge the traditional stereotypes associated with teaching and showcase how it is a profession that champions individuality and passion. Whether it’s through music, dance or sport, our rebel teachers show how you can break the mould by simply doing what you love.

— AT A GLANCE —

  • Full Creative Development, Talent Casting and Production

  • 3 episode content series

  • Suite of social assets amplified across C4 and DFE channels.

  • Developed and directed by TCO’s in-house team

 

 
 
 

Episode 1: Faraz the Physics Teaching Break Dancer

Faraz is a Physics teacher who defies gravity as an elite competitive breakdancer. Now, with his sights set firmly on the World Champion ticket, he’s using his passion to inspire his students to “be the best” at anything they choose to pursue. For Faraz, he knows he can deliver on his word. “When I come back and have that world title then hopefully that can just be some good energy for them and they can go on and actually have similar aspirations”.

 
 
 
 

Episode 2: Emily - The Math Teaching Surfer

Emily is a 25-year-old surfer from Whitley Bay in Tyne and Wear who's commitment to riding waves is all-consuming - despite the freezing conditions. Every morning, she checks the webcams as soon as she wakes up. And if the surf is good, she’s paddling out before dawn. Then it’s a quick change in the carpark and straight into school - with wet hair and surfboard strapped to her car. 

 
 
 
 

Episode 3: Olu - The Musician

Olu Sodeinde is a musician whose talents have taken him all over the world. Having worked with some of the UK’s biggest musical talents including Ellie Goulding and Cheryl Cole, he has established himself as a serious musical force. But his most important stage is the one he’s built at school - as the head of a multicultural music programme that is transforming the lives of his students.