Vista: 99 Days of Design
— The Challenge —
99daysofdesign is a global campaign championing the power of design to revive small businesses as they emerge from lockdown, to demonstrate how 99designs by Vista partners with small businesses to help them thrive.
TCO London was the lead creative, production and editorial partner to help Vista target a creative tastemaker audience in the UK.
— TCO Solution —
In Huck’s ‘By Design’ editorial partnership we offered £140,000 of grants and a design makeover to 10 small businesses we identified across the UK, who are using their businesses to effect positive change. Through a documentary series, we told their stories of solidarity and resilience while exploring how design helps them to achieve their respective missions.
Little White Lies ‘Sixties’ Partnership connected great design of the past with artistic trends of today, through six original design commissions, video essays and an event focusing on the 1960s, in which the craft of movie poster art was taken to bold new heights.
Britain’s high streets lost more than 17,500 stores during lockdown. In a gorilla OOH campaign we delivered a street art project by taking over empty storefronts across the UK and offering a glimpse into a re-imagined future where everyday businesses are supercharged by design to show the potential of the highstreet for small businesses.
— AT A GLANCE —
9.5M Reach,19M Impressions, 2.5M Video Views, 40k reads, 10% brand uplift
Design, build and curation of the 99DaysofDesign brand hub
Casting for 10 innovative social impact businesses
Huck partnership delivering our premium aesthetic and editorial approach across five documentaries and five editorial features
Little White Lies Media Partnership targeting the design community with original artwork commissions, editorial, film and gallery event.
UK wide Out-Of-Home stunt across 8 contextual locations.
Huck By Design
Stories of Revival in a Time of Change
Little White Lies Sixties:
A Decade of Film Art Reimagined
“As we emerge from lockdown, we’re seeing an increased preference to shop small and support their local businesses. Through great design and innovation, small businesses can capitalise on this change in consumer behaviour and stand out on the high street. In partnering with TCO London, we want to inspire small businesses to think big and reimagine what their future could look like.’”
“Our global creative community fuels the success of small businesses every single day, and it’s been inspiring to see designers from all over the world bring these imagined industries to life. Great design is a powerful catalyst for reinvention and new beginnings, and this project captures the essence of revival, possibility and optimism that the 99 Days of Design campaign represents.”