— The Challenge —

At a time when the importance of outdoor exercise cannot be overstated. Reebok wanted to create a global campaign that would drive awareness of their newly launched Nano X1 Adventure shoe, to champion the newfound relationship consumers have built with the outdoors during lockdown, encouraging them to continue enjoying exercise in the natural world due to the benefits that it can have on their bodies and minds. 

— TCO Solution —

The ‘Nano Adventures’ campaign, produced by Huck and TCO London, shares the stories of runner, cyclist and fashion buyer Lewis Bloyce, and yoga teacher Rachel Walsh – two young people who found solace in nature during the height of lockdown. Each character’s story explores the joy that comes with seeking out adventures in local natural spaces, an ethos that serves as a key part of the Nano X1 Adventure’s identity. 

The campaign is activated across Reebok’s global channels, as well as through a Huck editorial media partnership in the UK. Alongside a three-minute film produced by TCO London, the campaign is supported by six ‘nanofilms’ - unique, self-contained stories, that total at 15 seconds each, designed to play on the notion of short attention spans in the digital age.

— AT A GLANCE —

• 3 minute hero film

• Series of 6 ‘Nano’ social films

• Hybrid Huck media partnership and retail brand campaign

• 20 lifestyle and product stills

• 2 editorial huck features

— How the outdoors helped us reconnect with our hometowns —

The first story is about yoga teacher Rachel Walsh's unexpected exodus from London, is available to read and watch now on the Huck website. Being forced to re-explore her childhood hometown is something I'm sure many people can relate to and we were really excited to be able to use the Nano X1 Adventure as a literal and metaphorical vehicle for telling her story of rediscovering the adventures available on her doorstep.

— Getting outside can change the way we experience our cities —

In the second Nano Adventures profile, we explore how getting outdoors allowed runner, cyclist and fashion buyer Lewis Bloyce to escape the pressures of the past year – a move that helped him re-enter the world and find a new way of existing in London.

The myriad benefits of losing yourself in nature 

When the world shut down, so did most of the things we loved doing. In response, many of us took solace in nearby natural spaces, finding a renewed appreciation for them in the process.