Levi's Skate: Independence

— THE CHALLENGE —

Levi's Skate wanted to credibly engage a skateboarding audience in its top 20 markets and draw people into stores by offering a premium gift and series of content featuring tastemakers.

— TCO SOLUTION —

We created a special-edition Levi's x Huck-branded premium print magazine distributed by Levi's Skate's top100 US stockists and other retailers around the world, amplified by online content, including a series of digital mini-documentaries filmed around the World. We also produce 'Lines through the City' a premium quarterly print newspaper, incorporating both Levi’s Skate and Levi's Commuter.

— AT A GLANCE —

• +185K Video Views
• +282 Stores Worldwide
• +20 Countries Worldwide
• 100 pp magazine
• Quarterly premium paper
• Premium documentary series
• Instagram films

Levi's Lines through the city

Levi's Commuter

Levi's performance