Vans: Off The Wall
— The Challenge —
Vans, the iconic skate-inspired footwear and apparel brand, wanted to extend the breadth and comprehension of the Vans ‘Off The Wall’ mindset to a tastemaker audience across Europe.
Simon Charlesworth, Brand Marketing Director EMEA at Vans, said: "We are stoked to be working with Huck as they share the same passion for story telling with people and projects that showcase creativity. They are the perfect partner to showcase and extend our brand message ‘OFF THE WALL’
— TCO Solution —
Off The Wall is a unique state of mind where anything is possible. In partnership with Vans, Huck explored the outer-limits of creative expression, sharing inspiration from true pioneers – artists, skateboarders, DIY communities – who aren't afraid to go against the current.
These are stories of self-made freedom.
And this is Off The Wall.
Our ground-breaking European partnership spread across four seasons, celebrating creative expression from across the worlds of art, sport, music and photography.
— AT A GLANCE —
European Huck partnership over 4 months
20 Million Unique Reach from 38 Million impressions
5 Million Video Views with 38% completion rate
4 original Huck documentaries, 12 articles and events.
285k+ reads with a 3 minute average read time.
220k Engagements
Seeding through local media partners
12% brand uplift
— OFF THE WALL —
SEASON ONE
RECLAIM THE SPACE: Skateboarding and community building
Reclaim The Space examines the impact of skateboarding across various communities. Through documentary films and original reportage, Huck explores how skate culture can bring people together, and even make our cities safer in the process.
— SEASON ONE CASE STUDY —
FOR PRO SKATER KARL BERGLIND,
HOME IS WHERE THE BOARD IS
Bold, stylish and unafraid to show off, the diminutive Swede is one of skateboarding’s great hopes. However, for the 18-year-old Malmö native, there’s still something scary about performing for a crowd.
— SEASON ONE CASE STUDY —
CAN SKATEBOARDING
SAVE YOUR CITY?
The urban spaces we call home don't always give us what we need. If a sense of creativity and community is lacking, it may be time to call in the skaters.
— OFF THE WALL —
SEASON TWO
VISION WALKS: Street photography now
In our latest season, Vision Walks, we step behind the lenses of the most exciting and distinctive photographers working today. The project will see us platform the work of four artists from across fashion, skate and photojournalism, asking each to share their vision of contemporary urban life.
— SEASON TWO CASE STUDY —
BELGRADE AFTER HOURS: HANGING OUT
WITH SERBIA'S NOCTURNAL MISFITS
Street photographer Boogie has spent years shedding light on the world’s darkest corners, taking unflinching portraits of druglords, criminals, and post-war landscapes.
— SEASON TWO CASE STUDY —
HOW TO MAKE IT
IN PHOTOGRAPHY
In the age of Instagram, what does it take to stand out? Photographers Charlie Kwai and José Sarmento Matos give their tips on how to cut through the noise.
— OFF THE WALL —
SEASON THREE
CHANGING THE GAME: Women in sport
In Changing The Game, we’re looking beyond skateboarding: exploring the wider world of sport, and the incredible women who are transforming it.
— SEASON THREE CASE STUDY —
AINARA AYMAT ISN'T YOUR
TYPICAL SURFER GIRL
With her down-to-earth demeanour and freshly shorn crop, the Basque surfer is pioneering an image that champions wellbeing and self-expression. But it hasn’t always been an easy ride.
— SEASON THREE CASE STUDY —
MEET THE WOMEN BREATHING NEW LIFE
INTO OLD SPORTS
In Britain, traditional, institutional sports are changing, spearheaded by a wave of forward-thinking athletes. With fencing, figure skating and even refereeing getting their 21st century makeover, we speak to the women at the forefront of the change.
— OFF THE WALL —
SEASON FOUR
BUILT BY HAND: A celebration of the DIY trailblazers
A celebration of the DIY trailblazers who are rejecting mainstream culture.
INSIDE THE LURID, LAUGH-OUT-LOUD WORLD OF ALEX GAMSU JENKNS
Garish, grotesque and riddled with dark humour, the 29-year-old’s illustrations and comics depict the millennial experience with twisted glee. For the Londoner, it’s about reclaiming the anxieties that young people face every single day.
THE INSTRUMENT MAKERS TAKING DIY MUSIC TO A WHOLE NEW LEVEL
What does it take to construct a modular synth? How do you turn a block of wood into a double bass? Here, four craftspeople explain why they chose to rip up the rulebooks and build their own music-making machines.
